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Knowledge And How-Tos To Rock Your Search Campaigns
- The Correct Definition of Search Queries and Their Importance for SEA Campaigns
- A SEA campaign architecture – what is it anyway?
- The Specifics of Landingpages for Transactional Search Queries
- The Specifics of Landingpages for Navigational Search Queries
- The Specifics of Landing Pages for Informational Search Queries
- Why Should I Care About The Search Intents?
- The Endless Vastness Of Navigational Search Intents – How To Efficiently Cover Every Corner Of The World
- Why Creating Highly Relevant Content Is Difficult Even For AI
- What Is The Conversion Value Of Customers Who First Of All Only Want To Inform Themselves?
- What Your Landing Pages Need To Be Capable Of To Get Traction
- What “CTR” means and how you improve it
- Consultation first, sales second – why this is also crucial for digital campaigns
- SEA: Optimizing campaign content based on user behavior
- The Slot-Slaughter – Is ChatGPT The End Of Google Ads?
- How Important Is Branding For Search-Campaigns?
- Page Speed – How Your Landing Pages Really Run At Full Throttle
- Boost Your SEA KPIs With Tailor-Made Ads And Landingpages
- Dynamic Landing Pages For Every Keyword – Content Marketing In The Blink Of An Eye
- Search Intents: About Transactional, Informational And Navigational Traffic
- What Are So-Called Funnels Exactly?
- Dynamic Lead-Funnels For Every User
- How To Set Up Long Tail Campaigns In Google Ads
- How To Implement Google Campaigns In Compliance With The GDPR
- Sense And Nonsense Of Keyword Wrappers For Long-Tail Campaigns
- The Magic Of Millions Of Landing Pages – Created Fully Automatically