What “CTR” means and how you improve it
The click-through rate as an important key figure in SEA marketing
SEA managers pay particular attention to the click-through rate (CTR) when monitoring their campaign. The CTR is a metric that expresses how often a particular link or ad is clicked in relation to the number of times the ad is placed. Consequently, the higher the CTR, the more relevant the ad is for the user, as the click is obviously more likely.
Since ad placements in search engines such as Google or Bing only cost money through the click, a successful ad with a good CTR should ideally also be followed by a suitable landing page, so that the searcher ultimately converts and the investment of the click price was well invested.
Customized ads and landing pages with lyftyfy
This way you not only ensure a higher CTR through your customized ad, as the searcher gets the perfect answer to his search query. The money invested through the click also throws off the return in the form of a conversion or a lead with a high probability due to the landing page that is tailored to the search query as well. This is done in the blink of an eye.
Up to 4 million ads with above-average CTR can be produced by lyftyfy – this stops at this point only because Google Ads sets the limit there.
High CTR especially with low search volume
In practice, the CTR is regularly in the double-digit range and is particularly impressive in the niche areas with low search volume. Often, a CTR of 100% is even achieved here: an ad that is only played out once is also clicked on immediately, as it can also perfectly provide the tailored answer to even a very specific search query. Higher relevance strengthens the user experience – and this is inevitably reflected in KPIs such as the click-through rate.
Curious? Request a free demo now
lyftyfy opens a door into the informational search world that has never existed before. Create perfectly tailored ads for every user type and double digit CTRs today. It’s as exciting as it is complex. If you are interested, we would be happy to introduce you to our tool in more detail – perhaps even with a concrete case study relevant to you.