Boosting the Relevancy of Ad Campaigns Through Dynamic Informational Content

Tap into the highest converting segment in search.
Intelligent automation creates dynamic ads and landing pages to inform your customers before they buy.

Boosting the Relevancy of Ad Campaigns Through Dynamic Informational Content

Tap into the highest converting segment in search.
Intelligent automation creates dynamic ads and landing pages to inform your customers before they buy.

Google Distinguishes 3 Different Search Types – This Is How They Compare

Transactional

Search queries directly related to the purchase of a product/service.

Navigational

Search queries that relate a product/service to a geography.

Informational

Search queries that describe a search around a product/topic area.

* Figures based on a study of Penn State’s College of Information Sciences and Technology, led by Jim Jansen and Danielle Booth of PSU and Amanda Spink of Queensland University of Technology

The lyftyfy Campaign Engine Serves All These Search Types – Including Informational

lyftyfy’s scalable architecture not only creates any number of Google or Microsoft Ads, but its revolutionary tech will serve up all the matching landing pages as well.

This is especially effective for the majority of users who search for information first and foremost.

Literally Millions of these questions can now be answered by landing pages generated on-the-fly with the according keyword.

Unsurprisingly, user experience improves with higher relevance. This is typically rewarded with significantly stronger conversions than through a bland sales experience.

Information-driven campaigns can deliver up to 120% higher interaction rates, up to 80% higher conversion rates with conversion values being highest among all search types. Navigational comes in at close second.*

* Traditional transactional campaigns performing lowest in comparison

Classic Campaigns Offer n:1 Messaging

It is possible to create many different messages in ads. But most often, they will share the same landing page, due to limitations in automation and the effort and cost it takes to create just as many landing pages.

lyftyfy Creates n:n Experiences

Now, for the first time, everyone gets an ad experience that exactly matches their search intent – from a highly individual ad copy right down to a landing page with exactly the answers they were looking for in the content.

Fields Of Operation

Typical applications for informational campaigns include everything that initiates an informational user journey – which is mostly everything that is not “fast fashion“.

  • Costly products
  • Complex/technical/industrial products
  • Niche products/services
  • Trending topics related to your services
  • Agenda setting
  • Governmental services
  • Crisis PR

Maintaining linguistic control of keywords is quite important for many of our clients. Being able to ensure this control automatically and linking this to informative content, even at scale, is unique.

Henning Hock
CEO firststars GmbH, Performance Marketing Experts, Berlin

Being able to turn simple keywords into intelligent and informational copy is something lyftyfy has done quite well.

Adrian Sievering, SEA Lead
OMS AG, Frankfurt

Unbelievable how many leads this campaign generates – we couldn’t have spent our marketing budget better.

Wolfgang Balthasar
B4H Green Energie SE Aktiengesellschaft

Hello lyftyfy logo

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Collect leads with exact matching landing pages

Corresponding content, be it transactional, navigational – and of course those with informative, explanatory content – are inserted dynamically and on-the-fly.
Keep an eye on the Quality Score.
Right, and the UX score and of course your conversions.

Collect leads with exact matching landing pages

Corresponding content, be it transactional, navigational – and of course those with informative, explanatory content – are inserted dynamically and on-the-fly.
Keep an eye on the Quality Score.
Right, and the UX score and of course your conversions.

Any number of topics – informational or otherwise

Google allows up to 4 million ads per account. That’s a whole lot of themes and theme combinations for your brand to have a say in.

This is particularly effective when your brand or products require an informed investment or some level of pre-sales advice.

Create And Delete Thousands of Landing Pages Automatically With Each New Keyword

Imagine you just came up with a few dozen new keywords. Will you now have to go and set up all those new landing pages?

Fortunately, no. Just enter your keywords. Corresponding landing pages will pop up automatically in the background.

Same the other way around. Getting rid of some of those bad keywords? Tens of thousands of landing pages go away with a “poof!” – all without any further ado.

The Language Engine Shapes Static Keywords Into Intelligent Copy From Ads To Landing Pages

You want total control over your ad’s and landing page’s copy. However, you cannot influence how people use keywords to search for something. So you can’t just hand over those search terms through to your ads and landing pages and hope for the best.

Fortunately, lyftyfy makes keywords literally come alive. This assures copy never sounds like robot text. You have control over how keywords, however they were used in a search term, will play out correctly in sentences of any shape, size or form.

Dynamic Keyword Call-To-Action Buttons

One of the reasons people think they have landed on a tailor made page just for them is that even the calls-to-action are texted for them indiviually.

Another smart feature to raise conversion rates.

Privacy-Friendly Tracking

Are some of your visitors wearing hats? Did they have Ramen for lunch, and did they pay for it with their credit cards? Actually, we don’t want to know, and the EU doesn’t want you to know either.

That’s why the entire lyftyfy architecture is built with privacy by design. We use anonymous tracking with Matomo (self-hosted) to feedback the campaign’s performance to Google. But no user data.

And we sleep quite well at night.

No Cookies

Did we forget the cookie banner?

No. But we put in some extra night shifts to avoid ever using one.

There have been reports of people that, for the first and only time that day, didn’t have to click one of those away.

And of all places, that was a campaign page. Strange and nice new world.

Landing Pages With Over 90% Page Speed

One of the metrics regarding Quality Score is page speed. So, not only do we have perfectly matching landing pages for each and every Ad out there, those pages also come to the users with lightning speed.

That makes users very happy. Let’s give this a 10.

Generate more pre-qualified leads!

Enter a world of by far the largest and most accurate campaigns you have ever had