How Important Is Branding For Search-Campaigns?
…and what exactly is branding anyway?
Branding is an integral part of marketing that focuses on creating and managing a brand. It refers to the creation of a brand image, brand personality, and brand identity that enables the company to differentiate itself from its competitors by creating a clear profile.
Specifically for instance, branding involves the use of logos, slogans, colors and other visual elements to communicate a consistent brand message. The aim is to build an emotional bond between the company and its customers and to promote brand loyalty.
The importance of branding in general
Successful branding offers a variety of benefits for companies. In addition to the aforementioned increase in brand awareness as well as the possible competitive advantage, customer loyalty in particular is of enormous importance.
A strong brand created in this way allows the company to potentially charge higher prices for its products or services. Thus, companies with a strong brand tend to achieve better financial performance than companies without a strong brand. Often, the customer’s identification with the brand goes far beyond the benefits of the actual product or service. A prime example of this is the soft drink “Coca-Cola” with its almost iconic slogan “Live On The Coke Side Of Life”.
Often, the customer’s identification with the brand goes far beyond the benefits of the actual product or service. A prime example of this is the soft drink “Coca-Cola” with its almost iconic slogan “Live On The Coke Side Of Life”.
The importance of branding in SEA campaigns
Branding also plays an important role in an SEA campaign. It helps to strengthen brand awareness as well as image and supports brand recognition. Strong branding here can also help ads in the SEA campaign stand out better and achieve higher click-through rates, which can ultimately also lead to more conversions.
Why run ads for your own brand if it’s ranking organically anyway?
Many companies ask themselves this question. Of course, it is true that especially well-known companies with a large reach end up at the top of the page anyway. However, this only applies to the organic positions; the first three ads are always paid for.
To stay with the example of Coca-Cola: Imagine that ads of direct competitors like Pepsi or Fritz-Kola would now appear on these first three positions – a certain churn would occur in any case, and that even if searchers not only google your keywords, but also exactly for your brand. You can successfully protect yourself against this danger from free riders (although it is not really “free” in this case) with an appropriate branding campaign.
You can successfully protect yourself against this danger from free riders (although it is not really “free” in this case) with an appropriate branding campaign.
How lyftyfy provides broad and highly relevant coverage
“Oops, that’s going to be a ton of keywords in my branding campaign”, you may be thinking right now. Don’t worry, the lyftyfy tool solves this requirement for broad and highly relevant coverage at the touch of a button and brings your branding campaign to life: Not only does the tool create a suitable landing page for each individual keyword combination, but you can also develop your own individual content sections for each keyword on these pages. Dies können Textblöcke, aber auch Bilder oder anderer Custom-Code sein, so dass theoretisch jede Landingpage, obwohl auf demselben Template basierend, gänzlich einzigartig und handgemacht aussehen kann.
These can be text blocks, but also images or other custom code, so that theoretically each landing page, although based on the same template, can look completely unique and handmade.
This way, you not only ensure quantitatively broad coverage, but also make sure that each landing page of your brand campaign is the perfect answer to the searcher’s initial queries.
Are you curious? Request a free demo now
lyftyfy opens a door for branding campaigns in SEA that has never existed before. Create your own perfectly tailored responses for each user type today. It’s as exciting as it is complex. If you’re interested, we’d be happy to introduce you to our tool in more detail – perhaps even with a specific case study that’s relevant to you.