January 26, 2023

Boosting SEA KPIs

Boost Your SEA KPIs With Tailor-Made Ads And Landingpages

Click-through and conversion rate as the most important key figures

When monitoring their campaigns, SEA managers pay particular attention to the click-through rate (CTR) and the conversion rate. The CTR is a metric that expresses how often a particular link or ad is clicked in relation to the number of impressions (ad placements). The higher the CTR, the more relevant the ad played out is in relation to the search query for the user who now clicks on the ad.

The conversion rate, in turn, is a metric that indicates how often a specific goal, such as a purchase, registration, or download, is achieved on a subsequent landing page. If there are problems with user-friendliness, design or targeting, a conversion is unlikely and the costs caused by the click are burned. However, if the landing page is highly relevant to the search query, similar to the ad, a conversion is likely.

Customized ads and landing pages with lyftyfy

For the first time in SEA, Lyftyfy gives you the ability to create a customized ad and also a customized landing page for each keyword and its corresponding combination – at the blink of an eye. Thanks to the integrated language engine, the respective keyword is not simply embedded rigidly in the body of the text, but can also be mapped in the various grammatical cases, variations and even your own free text.

Once on the landing page, lyftyfy embraces its full magic: Thanks to completely individual content blocks on keyword level, completely different texts, images or other code can be displayed for each keyword, so that each landing page, although generated fully automatically, appears handmade for each user.

Increased performance at both ad and landing page level

Thanks to these features, both the ad and the underlying landing page deliver the perfect response to the user’s search query. This is inevitably reflected in both the CTR, which is regularly in the double digits, and the conversion rate. Higher relevance improves the user experience – the significantly higher probability of clicks and conversions follows naturally.

With lyftyfy you can now, for the first time, serve search queries in any variety with precision at the blink of an eye.

Are you curious? Ask for a free demo now

lyftyfy opens a door to the world of informational search queries that has never existed before. Create your own, perfectly tailored topic worlds for every user type today. It’s as exciting as it is complex. If you are interested, we would be happy to introduce you to our tool in more detail – perhaps even with a concrete case study relevant to you.