Implementing Google campaigns in compliance with the GDPR – this is how it works
The fundamentals of personalised advertising are being heckled Currently it’s pelting the advertising giants from all sides. After lawsuits against Google and Facebook by the EU Commission for abusing their dominant positions, data protection regulators and the EU are simultaneously scrutinising Google’s and Facebook’s data-mining practices. And then along comes Apple, which with iOS 14.5 …
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